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An ad by Environmental Defense and the Ad Council.
Environmental Defense, a leading national nonprofit organization, represents more than 500,000 members. Since 1967, Environmental Defense has linked science, economics, law and innovative private-sector partnerships to create breakthrough solutions to the most serious environmental problems.
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. It has created some of the most iconic media campaigns of the past century, including Smokey Bear, Vince and Larry the Crash Test Dummies, Iron Eyes Cody (the “Crying Indian”), “Friends Don’t Let Friends Drive Drunk,” and campaigns on polio, AIDS and drug use.
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